The influential social media site Reddit.com, which has hundreds of millions of users, came under fresh fire today for allegedly discriminating against users of the pro-Trump section of the site called /r/The_Donald. Critics accused Reddit of under-reporting how many “subscribers” the section has while telling advertisers that the section has a much higher number of users.
But Reddit tells Fox News that the flap was caused by a simple labelling error that Reddit made when it rolled out a new system for advertisers Thursday.
Reddit.com has a live counter available to the public that says the pro-Trump section of the site has 385,000 subscribers. Reddit users closely follow such counters to gauge popularity. But between Thursday and Friday afternoon, if a user went to Reddit’s advertising platform, ads.reddit.com, and expressed interest in advertising in the Trump subreddit, the user was shown a dramatically higher number of subscribers: more than 6 million.
The discrepancy was first reported by the blog Right Side Politics. Fox News confirmed the two differing Reddit counts.