The best methods to perform SEO-search engine optimization-are constantly changing. This leaves companies trying to discover and adapt to the new rules almost as quickly as the search engines change them.
The reason these methods are so constantly changing is that Google has defined incentives for prioritizing top links to the highest bidders, thusly it is in their best interest to keep the process for claiming those top links hard to utilize.
This is why the spread of dishonest information has been so difficult to fight off, you’d expect the highest quality of content to rise to the top, but instead it’s often whoever can pay the most. Companies like Fox are able to control the distribution of content by paying to control top links on google and therefore an understanding of SEO tools and skills has become absolutely essential.
This is also how small businesses have been getting absolutely crushed by false reviews or inaccurate online information; as with the above you’d expect the truth to rise to the top but if the writer has enough money often their lies can be perceived as the truth.
In this day an age if you own or work for a business who relies on google searches it’s more important than ever to understand the role SEO plays in how your business comes up online. If you don’t have the ability, or time to learn complex SEO strategies hiring a consultant may be the way to ensure favorable search results.